Why is PR Training Paramount?
With almost everyone using media/social media it is imperative that the message being conveyed is clear, concise, and considerate.
Oops...delete, delete, delete.
After the status is updated, the tweeet has been sent, or the picture has been posted; there are literally miliseconds one has to delete the erred posting before it can be seen and screengrabbed by the world. More often than not the error is seen by someone who is not looking to protect your or your company's image. And even if they are if they've seen it, someone else has too. We've seen countless times how an employee working for a company brings shame and disgust to the company's client base.
We believe the best defense is not offense, but preperation. Any athlete can tell you proper planning prevents poor performance, the same goes for any executive, company, artist, or any other person seeking to succeed in business. Although giving PR training is not a guarantee that slip ups might not occur, but they are far less likely to happen and when they do there will be a plan of recourse in place to swiftly curtail any negative response.
Do you or someone you know need PR training? Whether you're seeking to protect, enhance, or build your reputation through media the proper training can help analyze the organization, find the positive messages and translate those messages into positive news stories. When faced with unpleasant news we help formulate the best response to mitigate the damage.